PRESS ROOM STORY
HARMAN PHOTO LAUNCHES NEW PAPER - UK
19th December 2008
HARMAN PHOTO LAUNCHES NEW PAPER - UK
The digital brand of HARMAN technology Limited introduces new ‘day-to-day’ addition to its range – HARMAN CRYSTALJET RC
HARMAN PHOTO, the digital media brand of HARMAN technology Limited, has launched a new addition to its range of high quality inkjet papers. The new product, known as HARMAN CRYSTALJET RC, has been designed to offer superior levels of imaging performance from a paper that’s priced for day-to-day use.
Speaking of the new product, Howard Hopwood, HARMAN’s Chairman said: “HARMAN technology was born out of the black and white side of ILFORD - one of the world’s best known photo-imaging companies - in 2005 and not long afterwards we launched our own inkjet range. This range makes full use of the expertise acquired producing analogue photography products for over 125 years and even uses the same fibre base and baryta layer as our premium darkroom papers such as ILFORD MULTIGRADE IV FB Fiber.”
“Thanks to this approach, these inkjet papers - which now include the HARMAN PHOTO MATT FB Mp, MATT FB Mp WARMTONE, GLOSS FB AI and GLOSS FB AI WARMTONE – are arguably some of the most capable on the market, explaining why they’ve become highly popular with fine art photographers, professional photographers and the serious enthusiast. However, we wanted to complement this high-end media with a paper that offers similar levels of quality but at a lower price, making it perfect for test prints and for day-to-day use by all photographers including amateurs. The result is the HARMAN CRYSTALJET RC range.”
Like the other papers offered under the HARMAN PHOTO banner, HARMAN CRYSTALJET RC delivers exceptional quality prints with all the appearance, vibrancy and tonal contrast of real photographs. However, unlike the other HARMAN PHOTO products which are all Baryta coated, fibre based papers, HARMAN CRYSTALJET RC is actually a resin coated paper. It’s this fact which allows it to carry a lower price tag.
With a 260gsm weight, HARMAN CRYSTALJET RC is compatible with the latest pigmented and dye based printers and benefits from instant dry properties. It is also available in a luster or gloss finish as well as in sizes including A4, A3 and A3+ sheets and 17, 24 and 44 inch rolls. Plus, to help users get the very best results from the new paper, HARMAN has even created special profiles detailing optimum settings for most common brands of printer and made these available on the HARMAN PHOTO website (www.harman-inkjet.com)
Howard Hopwood adds: “We’re genuinely excited by the introduction of HARMAN CRYSTALJET RC and the significance of this new addition to our range cannot be underestimated. Until now, HARMAN technology’s extensive photo-imaging expertise has been embodied purely in high-end digital papers used by top flight photographers. HARMAN CRYSTALJET RC takes the same knowledge and the resultant gains in performance it delivers, and makes it widely available to the mass market.”
To mark the introduction of HARMAN CRYSTALJET RC and to give the UK’s photographic community a chance to discover the product’s benefits for themselves, HARMAN technology plans to give away free sample packs of the paper (consisting of 5 A4 sheets in the gloss finish and 5 in the luster finish) on its stand at FOCUS ON IMAGING 2009. A number of its distributors, including RK Photographic, will also be offering the paper at special, discounted FOCUS prices.
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Image:CRYSTALJET_LUSTER AND GLOSS.jpg
Caption:A new paper. A new benchmark. HARMAN CRYTSALJET RC promises extraordinary performance in an ‘everyday’ paper
NOTES TO EDITORS –
HARMAN technology Limited is a pioneering imaging specialist based in Mobberley, Cheshire. The company - which was born of the ILFORD formed by Alfred Harman in 1879 - now includes three, separate and well known brands: ILFORD PHOTO which offers traditional monochrome photographic products; HARMAN PHOTO which provides high-end inkjet media for both colour and monochrome prints as well as display media such as HARMAN OPALJET; and the KENTMERE PHOTOGRAPHIC range of black and white film and paper.
The ILFORD range of inkjet products, including ‘ILFORD Galerie’, is not associated with HARMAN technology in any way, and is actually manufactured and marketed by a separate organisation based in Switzerland.
For more information on HARMAN technology and its brands, visit:
www.harmantechnology.com // www.harman-inkjet.com // www.ilfordphoto.com // www.kentmere.co.uk
For more information on this story, please contact Wayne Mohammed at Manifest on 01484 469601 or email wayne@manifestcomms.co.uk