PRESS ROOM STORY
HARMAN PHOTO CASTS WEB ACROSS USA
18th April 2007
HARMAN PHOTO CASTS WEB ACROSS USA
*Online photo-retailer giant signs up to stock new innovative inkjet media range
HARMAN PHOTO, the new range of innovative photographic inkjet papers from HARMAN technology has quickly garnered support from US photo-retailers, with online giant Calumet the latest organisation to become an official stockist. Launched in February this year, the papers incorporate a real-photo baryta layer – offering enhanced color brightness, tonal range and archival properties.
Steven Brierley, President of Marketing for HARMAN in the USA commented:
“Since the rise of digital photography, professional photographers in the USA have struggled to create inkjet prints that are worthy of sale. With our new HARMAN PHOTO range, we believe we have found a pioneering solution – providing media that will enhance the image and create a robust print of museum quality.”
Calumet is a world-renowned photographic retailer, with eleven retail locations throughout the USA, dozens of stores across Europe and a hugely successful online operation selling photographic equipment across the globe. The fact Calumet USA has chosen to stock HARMAN PHOTO papers reflects the new range’s fast-growing reputation amongst retailers and the wider photographic community.
Steven Brierley continued:
“The reception from photographers to the range has been overwhelmingly positive, and it is great to be working with Calumet to take the products to a wider audience. I am confident the relationship will be mutually beneficial for Calumet, HARMAN technology and the US photographic community.”
The HARMAN PHOTO range currently includes the HARMAN PHOTO MATT FB Mp, and the HARMAN PHOTO MATT FB Mp WARMTONE, with further products to due for launch over the course of 2007 and beyond. Products are already listed on the Calumet site at www.calumetphoto.com
NOTES TO EDITORS –
HARMAN technology Limited is a pioneering professional imaging specialist based in Mobberley, Cheshire. The company is renowned for manufacturing ILFORD PHOTO traditional monochrome photographic products, and announced the launch of its pioneering HARMAN PHOTO inkjet media range, suitable for both colour and monochrome photography, in August 2006. The first HARMAN PHOTO products became available in the UK and USA in February 2007.
The ILFORD range of photographic inkjet products, including ‘ILFORD Galerie’ inkjet media, is not manufactured or marketed by HARMAN technology, and remains a separate business based in Switzerland.
www.harmantechnology.com // www.harman-inkjet.com // www.ilfordphoto.com
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For more information on this story, please contact Alex Myers at Manifest Communications on 01484 469601, or email alex@manifestcomms.co.uk